May 21, 2026

Merging Indigenous Wisdom and Business – Can It Be Done Well?

Sandy Newes
Category: Podcasts
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Gina Giorgio

Jorge Camil Starr is the Founder of ENOVA, a Mexican social enterprise that develops, implements, and manages educational centers to expand access to technology-based learning. A Mexican-American social entrepreneur recognized as an Ashoka Fellow and Endeavor Entrepreneur, he has focused his career on innovation, technology, education, and social impact. Jorge is also the CEO and Founder of Entheogyn, a vertically integrated legal psychedelic ecosystem that includes mushroom cultivation, healing sessions, ceremony, integration, research, and education.

Here’s a glimpse of what you’ll learn: 

  • [2:36] Jorge Camil Starr describes his path as a serial social entrepreneur and how past ventures shaped his work with Entheogyn 
  • [5:15] How Colorado’s legalization of psychedelics led Jorge and his team to build a legal psychedelic care model 
  • [7:39] What makes Entheogyn unique as a vertically integrated psychedelic ecosystem?
  • [9:00] The influence of Mexican indigenous psilocybin traditions and the importance of approaching ceremony with humility
  • [15:32] Intention, ritual, and meeting participants where they are in psychedelic experiences
  • [19:59] The need to unite ancient wisdom with the modern world while supporting younger generations in indigenous communities
  • [28:29] How entrepreneurs, governments, NGOs, and legal systems can help protect indigenous traditions without exploiting them
  • [33:00] The importance of clear and flexible psychedelic regulations that prioritize safety, respect, indigenous wisdom, and harm reduction

In this episode…

Psychedelic medicine is opening new conversations about healing, consciousness, and the relationship between modern care models and ancient wisdom. As this field grows, how can practitioners, entrepreneurs, and communities honor the sacred roots of these medicines while building safe, ethical systems for the future?

Jorge Camil Starr emphasizes respect, humility, and intentionality. As a social entrepreneur working at the intersection of innovation, psychedelics, and social impact, he maintains that psychedelic work should not impose an agenda or interpretation on participants, but instead create a supportive container where people can access their own insights. Jorge suggests integrating ritual thoughtfully, meeting people where they are, learning from indigenous wisdom without appropriating it, and building strong safeguards around preparation, facilitation, and integration.

In this episode of Living Medicine, Dr. Sandy Newes sits down with Jorge Camil Starr, Founder of ENOVA and CEO and Founder of Entheogyn, to discuss ethical psychedelic care rooted in indigenous wisdom. Jorge explains Entheogyn’s vertically integrated model, the role of ritual and intention, and how legal systems can support safety, respect, and harm reduction.

Resources mentioned in this episode:

Quotable Moments:

  • “I am, yes, a serial entrepreneur, but a social entrepreneur first and foremost.”
  • “We go, like we say, from spore to ceremony and to integration and to research and to education.”
  • “We were very careful in Entheogyn to never push our own agenda.”
  • “It requires its own set of logistics, but it’s a beautiful way of…living.” 
  • “We need to unite, and we need to unite with intention and with respect and absolutely no harm.”

Action Steps:

  1. Approach psychedelic work with humility and respect: Practitioners should not impose their own agenda or interpretation on someone’s experience. Holding this humility helps create a safer, more ethical container for healing.
  2. Integrate ritual and intention thoughtfully: Rituals, ceremony, and clear intentions can help participants feel protected, grounded, and connected during psychedelic experiences. These elements should be introduced with care so they support people without overwhelming or alienating them.
  3. Learn from indigenous wisdom without appropriating it: Jorge Camil Starr discusses the importance of receiving guidance from indigenous communities while avoiding harm, extraction, or misuse of sacred traditions. This approach helps honor the lineage of plant and earth medicines while adapting practices responsibly.
  4. Build strong preparation, facilitation, and integration systems: Psychedelic experiences can be profound, but they require proper support before, during, and after the session. Thoughtful systems reduce risk and help participants find meaning from what they experience.
  5. Support legal frameworks that prioritize safety and flexibility: Jorge points to the need for regulations that protect participants while remaining adaptable as the field evolves. Clear guidelines can help reduce harm, respect indigenous perspectives, and create more trustworthy psychedelic care models.

Sponsor for this episode…

This episode is brought to you by the Living Medicine Institute.

LMI is a training, resource, and membership program educating providers about the legal and safe use of psychedelic-assisted psychotherapy.

To learn more or participate, visit https://livingmedicineinstitute.com

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